About Us
In 2019, heart attacks were the biggest cause of mortality in women.
We are on a mission to normalise the taboo of removing the bra and exposing our boobs during these potentially lifesaving circumstances.
Waps, nooks, boobies, buns…whatever you call them…
#GetYourTitsOutForThePads
As featured in
Our Story
Since its launch in 2023, Bra Off Defib On has been raising awareness of the barriers that can prevent effective defibrillation of women during cardiac arrest.
Our work focuses on ensuring people understand how to position defibrillator pads correctly, why the chest may need to be exposed and how to act confidently when every second counts.
The campaign was launched by Jenny Legg, a Learning and Development professional with extensive experience in delivering First Aid training. She owns Training Legs First Aid and is the lead trainer for First Aid for Mental Health.
Throughout every training session Jenny conducts she ensures this cause is front and centre and has also developed specific projects which focus on bra removal, all with the aim to make sure that people feel confident in putting this message into practice.
What Does The Research Say?
Defibrillator pads must be placed directly onto bare skin and in the correct position to allow the electrical current to travel effectively through the heart.
In 2025, the International Liaison Committee on Resuscitation (ILCOR) reviewed the available evidence regarding bras, underwire and defibrillation.
The review found no evidence that metal within an underwire bra significantly impacts the delivery of a defibrillation shock.
The priority is ensuring pads are positioned correctly on bare skin and that nothing delays life-saving treatment.
Resuscitation Council UK guidance states that rescuers should prioritise correct pad placement and contact with bare skin. If this can be achieved without removing the bra, it may remain in place. If the bra interferes with correct pad placement, it should be removed.
Our Trustees
We are so pleased and proud to have the below people as the trustees to our charity.
They have been advocates for the campaign for many years and are all hugely passionate about getting the message out to the world that we all need to ‘bare the chest to save the rest’ and safe use of a defibrillator.
Mia Neupauerova
Founder, Neupauer Training
“It’s important we open up conversations some people might be uncomfortable even asking about. Especially when it comes to saving lives.”
Marc Harrold
Owner, Total First Aid Solutions
“As a First Aid & Pre Hospital Care Trainer and active CFR, I have seen on occasion the hesitancy that some people have in exposing female patients, who are in cardiac arrest. These delays in starting and even not stating CPR or applying AED pads, can lead to very poor outcomes. We need to open the conversation and change attitudes to improve the survival rates.”
Heather Kingdon
Owner, Assist First Aid Training
“Those first few minutes are critical and females have a significant disadvantage than males – purely due to the presence of breasts. All people, whether they have breasts or not, should have awareness of this.”
Our Champions
Our yes people, our hype humans, our shout it from the roof top motivators.
They have been supporting the campaign in its infancy, its growth and now into charity status. We could not do this without the support of these amazing organisations, companies and fellow humans – We thank you from the bottom of our hearts.
Educating men and women on the importance of using a defibrillator safely and to encourage them to remove the bra in an emergency to increase the chances of survival.
Copyright 2023 © All rights Reserved.
BraOffDefibOn is a registered charity in England and Wales. Charity registration number 1205363.
