Our Aims
Empower
Why does the bra need to be removed:
For a defibrillator (AED) to work effectively, the pads must be placed directly onto bare skin in the correct positions – one on the upper right chest, just below the clavicle (collarbone), and the other on the left side of the body, directly below the armpit on the mid-axillary line.
Clothing, including bras, can interfere with accurate pad placement, which could prevent the device from analysing the heart rhythm or delivering a shock properly. Removing the bra ensures the pads have full contact with the skin in the correct positions, giving the person the best possible chance of survival.
For consent and reassurance trainers should explain that acting in an emergency to save a life is protected under the Social Action, Responsibility and Heroism Act 2015 (SARAH Act).
Educate
We deliver simple, practical training giving people the confidence to use a defibrillator effectively with correct pad placement.
We teach exactly what to do in a real emergency, including why removing or moving a bra is essential for correct pad placement and how to do this quickly and respectfully.
Just as importantly, we explain why it is OK to take this action in a life-saving situation, so there is no hesitation when every second counts.
Our mission is to educate as widely as possible so whether you're the person stepping in to help or a bystander supporting the situation, you'll know what to do if that moment ever comes.
Influence
We’re on a mission to change the standard.
We actively work with awarding bodies, first aid trainers, and defibrillator manufacturers and suppliers to ensure bra removing or moving is included as standard in both training and on equipment guidance. This shouldn't be a grey area—it should be the norm.
The Resuscitation Council UK guidelines now make it clear that first aid training must include removing or moving a bra to allow for correct defibrillator pad placement. The International Liaison Committee on Resuscitation (ILCOR) also emphasises the importance of training with female manikins and placing pads directly onto bare skin.
This isn’t about going above and beyond—it’s about getting it right.
How you can get involved
Connect with us: Follow the @BraOffDefibOn and #GetYourTitsOutForThePads for social media posts that educate and update on new developments.
Shout it from the rooftops: Help us spread the message and educate a wider audience via podcast reviews, presentation, webinars. Email us to find out more.